As you all know, the LGBT community has been given one of the greatest gifts of all : the gift of time. One month exactly. 30 days to convince the world being anything other than straight should be accepted.

June it was, and who knows why this month was chosen. The world’s social issues agenda is already crawling under so many important days, weeks, or months, one could lose track of it : mental illness awareness day, pink october, movember, earth day (April 22nd, the best)… Gees, there’s even a world’s best friend day, From health to wealth passing by your marital status or your pet, every aspect of our lives pops up every now and then through the year so that you won’t forget your life really sucks. Ever be alone on February 14th ? Poor on December 25th ? Ignored by your drug dealer on April 20th ? You can tell me honey…And besides writing down your birthday on your friend’s Pokemon school agenda, when have our calendars actually been sweet ? Life is hard people, and it turns out your calendar isn’t your friend anymore. Bye bye Google Agenda.

But hey, we got June. Not only did we get a whole month to prove ourselves, we also got one the best ones. Seriously, aren’t there better times than sunny days to soothe your pain and make you accept anything, like sodomy for instance ? Charles Aznavour sang that, just saying (not the anal part obviously, but he should have). The sun stays out longer, clothes get shorter, my ice-cream pot gets BIGGER, all the ingredients to make one happy are gathered during June. Was it a coincidence ? That such a happy and sunny month represents such a bright community ? Look at our flag people, you won’t see more colors anywhere. So whoever made that decision, well done. Just like I enjoy my steak.

June, acceptance, gay rights… we got it, but now that the aims are set, what are the means to achieve those ? MONEY EVERYONE. Bring out your wallet gurl if you want to show some respect and sympathy to the LGBT community. Did you really think a shitty hashtag and pictures with some BDSM freaks from your local Gay Pride would be enough ? Sorry not sorry honey, you’ve got to give if you want to receive the approval of the society now. Something many major companies understood. So if you want to look like one of our « ally » (terrible word), please spend your income on some rainbowed stuff made in China in some not so rainbowed factories. Putting the LGBT flag on your facebook profile pictures is also mandatory, what did you think…

But as I saw the logo of Unilever or BMW shift back into their usual colors right at July 1st 12h01 AM, I couldn’t help but wonder : besides the economical profits, does this Pride month thing really benefit the LGBT community on a social stance ? I mean, does seeing the latest rainbowed Adidas shoes make Igor less homophobic ? Is putting on a disguise for a certain amount of time to pretend you care the answer to any issue ? Don’t think so. I believe it actually works to the contrary, and for any day of our social issues agenda. Giving time to make people more aware of certain issues sure gives light to them, but why is it necessary after all ? Cancer, global warming, racism, homophobia… we all know these things exist so why pointing them out this much ? Ironically (and sadly), we are aware of those but, the cases for them seem to grow uglier by the minute. So what’s the deal here ? Through this information given all year long, it seems only guilt and fear come with it. Definitely not the solution to make one act or think wisely. So why not point out what you actually want instead of what you fear ?

So when Coca-Cola stopped selling rainbowed cans, did that mean I had to stop being « proud » of myself ? But after all, why should I even be proud ? Of what exactly ? Pride… it is an ugly feeling. To be proud makes you differentiate yourself from others, it makes you think you’re superior. So if the goal of Pride month is to make the LGBT community accepted and normal to others, is pride really the right word here ? Then again, no. That formula will only make the issue goes on and on, just like it does for the other ones that pace our lovely Gregorian calendar. See how important the choice of words is ?

Pride Month is now over… I say let’s just enter summer when months don’t bring anything more than white wine at 11 AM and tanned skin. June may be over, but not my gayness. Forget pride, go happy. And drunk. There you have the cure to any kind of illness or rejection. Come on Igor, share a beer with me.

Jordan

Easy-going 27 year-old bitch.