Haven’t you heard? Logos are making a splash. You can spot them everywhere: Gucci t-shirt, LV belts, double C shoes, Balenciaga caps, so many names to remember. And god knows you can’t lose track, otherwise you’ll just be a unbranded loser. Remember when brands were mandatory to exist back in high school? Well, look around you, because it seems that high school is still not over yet…

Why such a haze around logos? Are all those people buying extremely expensive apparel and accessories with simply a brand written on it afraid of forgetting what they just bought? Or are they just so proud they shove it to your face? Because we all know that wearing a name on you means you have the same talent than the guy (it’s just an illusiiiiion). Luxury and fashion in general have a true gift: treating customers like shit. Sorry but it’s true, the Gucci t-shirt I see on every corner of Paris doesn’t worth 800 bucks. And even if it does, that just means you’re stupid enough to put that much money in such shallow clothes, in other words, a real fashion-victim. If you’re so proud of wearing a name, why not wearing yours? Too bad the T is hidden by my muscular wrist, but I hope you guessed Tom Ford is written on my lovely t-shirt.

Am I a victim too? Sure, a Cartoon Network one, and that’s way funnier (and cheaper) than being a fashion-victim. Because while you’re proud of wearing Balenciaga on your head, Cristobal doesn’t even know you exist (even if he was alive) .

Jordan

Easy-going 27 year-old bitch.